Amsterdam Clean Water launches promotional video on clean water in Amsterdam

News item
09-08-2017

A substantial part of the litter in Amsterdam ends up in the city’s canals and on the banks and water of the IJ River. Given Amsterdam’s growing population and number of visitors, keeping the canals and waterways of Amsterdam clean is becoming an increasingly important necessity. This is why the Amsterdam Clean Water alliance is presenting a promotional video on the importance of clean water in Amsterdam. Port of Amsterdam supports this initiative and, together with six other organisations, became a signatory last year to an alliance agreement to reduce the amount of floating litter in the canals and waterways of Amsterdam.

The video follows a number of Amsterdam residents who are actively and passionately committed to cleaning the canals. The aim of this video is to make residents, tourists and retailers aware of the large amount of litter that can easily end up in the water in and around the busy city of Amsterdam. The video can be shown in trams, buses, trains, departure halls, etc.

The video is available at www.amsterdamcleanwater.nl.

Background

Seven organisations signed an alliance agreement to reduce the amount of floating litter in the canals and waterways of Amsterdam in September 2016. The City of Amsterdam, Waternet, The Dutch Federation of Rubber and Plastics Industry (NRK), PlasticsEurope, the Plastic Soup Foundation, Port of Amsterdam and Berenschot are supporting projects that promote clean water in Amsterdam within the context of a three-year programme. Awareness-raising and communications are key components in this regard.