Amsterdam is to promote the city with the new slogan

‘I AMsterdam’.

Following other international cities, Amsterdam has discovered city marketing; a modern term for image selling. The Amsterdam Partners Foundation will be promoting the city among tourists, residents and companies.

According to Alderman Frits Huffnagel, ‘I AMsterdam’ is a strong, international concept. The logo is still being developed, but it is already certain that the first three letters will be in red.

Amsterdam’s residents are proud of their city, a great place to live, play and work. The slogan aims to promote this fact.